At Julius we understand the importance of creating digital marketing strategies for mass product marketers, which facilitate the brands’ presence in multiple channels, and to develop this strategy in the search for omnichannel marketing, understanding the relevance of the channel, the consumer’s characterization, their interests and the democratization of the products they sell. We see the confluence of technology and consumer data analysis as the basis for responding to each of the challenges facing this sector.
In addition, demographic shifts, changes in user preferences and economic uncertainty have led companies to think about new strategies to bring consumers closer to their products. For this reason, the web presence is as significant as the physical one, and choosing the best communication channels for your business is essential.
