A 360-view intelligence system that allows collecting transactional data and customer service system information. In addition, we collected digital behavior and purchase record data that enabled us to understand the needs and the moments of consumption of the target audiences.
Massive consumption
Challenge
Gaining deep knowledge on the target audiences of the biggest Colombian mass-consumption companies to establish a direct engagement with them, collecting and analyzing the data through the digital experience.
Solution
Implementation of a technological solution and construction of a standalone data system that allow offering personalized content based on the analysis and integration of the information collected through the multiple channels, thus strengthening the engagement with the target audiences.
What we offered
